# Flow: White-Labeling

Flow is now an Apex Group company!

[Read the Press Release](https://www.apexgroup.com/insights/apex-group-reinforces-commitment-to-private-markets-innovation-with-the-acquisition-of-flow/)

With White-Labeling from Flow, private investment firms can now create custom-branded portals for their limited partners, ensuring a consistent brand experience across every investor touchpoint.

This milestone release promises to further strengthen the relationships between our clients and their LPs.

### Elevate your brand with a white-labeled portal experience

Seamlessly integrate your brand identity into every investor interaction. Customize your portal to deliver an on-brand experience for your limited partners across every touchpoint.

#### Create a dedicated LP portal with a custom URL route.

Take control of your brand with an LP portal dedicated to your organization. Create a unique URL route and link directly to your portal from your marketing website to give LPs a seamless experience across brand assets.

#### Customize your portal to reflect your brand identity.

Enhance your LP portal experience with a seamless, branded environment that aligns with your fund's identity. Upload your own logo and choose a custom color theme that accurately reflects your brand aesthetic.

#### Give your LPs a more intuitive user experience.

The new White-Labeled portal has been redesigned from the ground up to give your LPs a more intuitive experience. LP users can effortlessly manage multiple investment accounts, navigate between investments in different funds, and quickly locate relevant documents.

#### Create consistency across all investor communications.

Reinforce your brand and maintain investor confidence across every touchpoint. With white-labeling, emails sent via Flow will retain your brand image.

#### Getting Started

To get started with White-Labeling, simply reach out to your Flow account representative - or [book a demo](/content/book-a-demo/index.html) with a Flow product expert.